Setting Up a Trafficback URL

Trafficback URL – a link to which traffic is redirected when we cannot provide you with a better offer. With trafficback you can increase your income.

Trafficback URL is required to configure the type of traffic. It can be customized by adding a link from another ad network. That is, a directlink or your domain, such as the main page of the site.

For clarity, let’s look at an example:

You send traffic to our directlink, in which you send a keyword. We receive traffic, but for some reason we cannot accept it. For example, we agreed that you will send us all the traffic that is, and we will only accept certain GEOs (let’s say you send all the traffic, so you don’t know how to filter it). We accept certain GEOs, and all that we didn’t accept, we send to trafficback. You will add a link from another ad network to your trafficback. And this ad network also requests keyword. Now you can put the {QUERY} parameter in the trafficback, and another ad network will get traffic with the already substituted keyword.

The Trafficback URL is set in the Profile section of your Mobile10 account.

For the link, you can specify the parameters "S1", "S2", "S3" and "QUERY". In the "QUERY" parameter, the title of the page on which the advertising code is placed is transmitted. The value from the parameter allows you to target by keywords and personalize promotional materials in advertising campaigns. "S1", "S2" and "S3" are additional parameters. In "S1" the name or ID of the traffic subsource is transmitted. In "S2" – the name or ID of the source. In "S3"click_id.

If you do not pass the data that you specified in the request to display ads, an empty string will be substituted in the Trafficback URL.

You can pass several parameters to the Trafficback URL. We do not recommend adding the same parameter several times.

This is how trafficback with parameters might look like:{query}&s1={s1}&s2={s2}&s3={s3}

Important: All the additional parameters that you may transfer in the ad placement code will be sent back.

You may need to substitute a parameter in the link body. Let’s analyze the case using the example of keyword substitution. KEYWORD indicates the place where you want to add the keyword. To substitute the word for KEYWORD, replace it with {QUERY}.

Original link:

Link with {QUERY} replacement:{QUERY}.html?

Don’t hesitate to reach out to your manager if you have any questions or encounter any issues during the setup process.

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